The makers brought the new title after facing a last-minute objection from the Central Board of Film Certification (CBFC).
New Delhi: Just a week ahead of the release of Emraan Hashmi’s upcoming flick ‘Cheat India’, the makers have changed the titled of the film by appending an extra ‘why’ to the original title. The film will now release as ‘Cheat India’.
A statement issued on behalf of the film’s producers – T-Series Films, Ellipsis Entertainment and Emraan Hashmi Films read, “The CBFC had concerns about the title ‘Cheat India’. We had an extensive conversation with the Examining Committee and Revising Committee regarding the proposed change as the film has been in public domain for a year, and more importantly, because the theatrical teaser, trailer and television promos had already been certified with the original title.
Noted trade analyst Taran Adarsh first shared the news on the social media, tweeting, “#CheatIndia is now titled #WhyCheatIndia… Releases next Fri [18 Jan 2019].”