New York, Mar 22: A campaign to create awareness of Sikhism and its followers in the US and fight prejudice has won a top award for excellence in public relations programming to promote public causes.
The “We Are Sikhs” campaign received the top 2018 PRWeek US award in the category of Public Cause.
The campaign launched last year on Baisakhi by the National Sikh Campaign (NSC) and executed by FP1 Strategies, won the award for effectively projecting the Sikhs as neighbours and everyday Americans who face discrimination due to ignorance of their faith.
The PRWeek US awards are nicknamed the “Oscars of the Public Relations Industry”.
“It is indeed a great victory for the Sikh community across the US,” NSC co-founder Rajwant Singh said.
“Countless Sikhs have had to face bullying, discrimination, and hate crimes due to the lack of understanding of our faith and our values. Our community decided that we needed to communicate effectively with our fellow Americans.”
